I grew up in a little sleepy suburban town in Israel, dreaming to be the world’s most famous guitar player.
Since then, I got to become a TV journalist, learn for my PhD in communications and publish the first ever Hebrew travel guide for Tokyo. I’ve led strategy for agencies like AKQA and Huge in Tokyo.
I was fortunate to work for the world’s most culturally significant brands, crafting the stories that shape their values, personality and style. I’m a generalist whose work ranges from qualitative/quantitative research, to campaign strategy, comms planning, branding and experience design. But most of all I am a leader and manager at heart with a passion for both business and human growth.
I believe that stories are the most powerful force in the universe, and I enjoy telling them through music, visuals and words.