Exporting Japanese Privacy, Brans Z Japan, December 2019. (Pulse Link)
Thought-Leadership piece for the launch of BrandZ first "Top 50 Japanese Brands" report that explores ways for Japanese brands to gain more global attention and traction.
Eggs, Fyre Festival, and the Death of the Media Event, LinkedIn Pulse, May 2019. (Link)
Thought-Leadership piece for the launch of BrandZ first "Top 50 Japanese Brands" report that explores ways for Japanese brands to gain more global attention and traction.
"Anonymous Calling": The WikiScanner Scandals and Anonymity on the Japanese Wikipedia, First Monday, December 2018. (Link)
The Wikiscanner tool, which traced the origin of edits on Wikipedia, stirred media scandals throughout the world. Relying on a “trace ethnography” method, following the discussion on Wikipedia articles, this article deals with the Japanese edition reaction to the scandals. I argue that this reaction represents a unique form of online publicity that facilitates anonymous normative discussion. In addition, by contextualizing the reaction to the historical and cultural conditions of the Japanese Web, the article contends that Wikipedia enables a rare model of anonymous public debate which bridges earlier Japanese conceptions of anonymity and publicity.
First Monday is the first peer-reviewed open access journal on the Internet.Why Instagram is About Inspiration, not Influencers. Campaign Asia, January 2018. (link)
An opinion piece which follows the way Instagram users' evolution and motivations can drive brands' visual storytelling strategies for 2018.
How Did an 80 year Old Book Become Japan's Biggest Best Seller? Campaign Asia, December 2017. (Medium Link)
Short opinion piece that traces the success of "How Do You Live?" and the market trends that enabled it.
Will Spotify's Arrival Change Music Tastes in Japan? Campaign Asia, October 2016. (link) (Medium Link)
An analysis piece on Spotify Japan's market entry, including cultural and historical survey of music related products and services.
Best of Both Worlds: Marketing the Virtual in 'Real' Japan, Campaign Asia, July 2016.
A think piece on VR and AR related campaigns and their cultural and historical context in the Japanese market.
Fintech Seeks to Curb Japan’s Deadly Corporate Culture. Campaign Asia, November 2016 (Link) (Medium Link)
Think piece on how tech solutions such as virtual currency and GPS tracking hold the potential of changing work behavior and corporate culture in Japanese companies
Today’s Tokyo is no 'Ghost in the Shell' Techno-Dystopia. Campaign Asia, February 2017 (link) (Medium Link)
Suggested pivot point strategy focusing on rebranding Japan as a winning travel destination in the context of the experiential/immersive travel trend