Writing
Publications
Thought leadership and academic writing across culture, technology, and brand strategy.
Exporting Japanese Privacy
Explores ways for Japanese brands to gain more global attention and traction in the international marketplace.
Eggs, Fyre Festival, and the Death of the Media Event
Examines media events and their evolving role in brand promotion in the age of social media.
"Anonymous Calling": The WikiScanner Scandals and Anonymity on the Japanese Wikipedia
Academic article analyzing Wikipedia's role in anonymous normative discussion and how Japanese online culture engages with anonymity and public debate.
Why Instagram is About Inspiration, not Influencers
Discusses how user motivations shape brand visual storytelling strategies on Instagram.
How Did an 80 Year Old Book Become Japan's Biggest Best Seller?
Examines the market trends and cultural forces behind the surprise resurgence of a classic Japanese novel.
Today's Tokyo is no 'Ghost in the Shell' Techno-Dystopia
Proposes rebranding Japan as an experiential travel destination that defies Western sci-fi stereotypes.
Fintech Seeks to Curb Japan's Deadly Corporate Culture
Examines how tech solutions such as virtual currency and GPS tracking could transform Japanese work culture.
Will Spotify's Arrival Change Music Tastes in Japan?
Analyzes Spotify Japan's market entry within its broader cultural and competitive context.
Best of Both Worlds: Marketing the Virtual in 'Real' Japan
Explores VR and AR campaigns and how brands are blending physical and digital experiences in the Japanese market.