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Brand Strategy

Tencent Games Japan — New Brand Strategy

Tencent Games Japan Brand Strategy

The Project

A new Japanese gaming brand built from the ground up.

This project was a proposal for Tencent Games to develop a new Japanese gaming brand with a unique strategy and identity for the Japanese market. The work combined deep cultural research with brand positioning and visual identity development tailored specifically for Japanese gamers.

Credits

Research, Strategy & Copywriting: Omri Reis. Artwork: Matteus Faria.

Tencent Games Japan brand pitch slide 1 Tencent Games Japan brand pitch slide 2 Tencent Games Japan brand pitch slide 3 Tencent Games Japan brand pitch slide 4 Tencent Games Japan brand pitch slide 5 Tencent Games Japan brand pitch slide 6 Tencent Games Japan brand pitch slide 7 Tencent Games Japan brand pitch slide 8 Tencent Games Japan brand pitch slide 9 Tencent Games Japan brand pitch slide 10 Tencent Games Japan brand pitch slide 11 Tencent Games Japan brand pitch slide 12 Tencent Games Japan brand pitch slide 13 Tencent Games Japan brand pitch slide 14 Tencent Games Japan brand pitch slide 15 Tencent Games Japan brand pitch slide 16 Tencent Games Japan brand pitch slide 17 Tencent Games Japan brand pitch slide 18 Tencent Games Japan brand pitch slide 19 Tencent Games Japan brand pitch slide 20 Tencent Games Japan brand pitch slide 21 Tencent Games Japan brand pitch slide 22 Tencent Games Japan brand pitch slide 23 Tencent Games Japan brand pitch slide 24 Tencent Games Japan brand pitch slide 25 Tencent Games Japan brand pitch slide 26 Tencent Games Japan brand pitch slide 27 Tencent Games Japan brand pitch slide 28 Tencent Games Japan brand pitch slide 29 Tencent Games Japan brand pitch slide 30 Tencent Games Japan brand pitch slide 31 Tencent Games Japan brand pitch slide 32 Tencent Games Japan brand pitch slide 33 Tencent Games Japan brand pitch slide 34 Tencent Games Japan brand pitch slide 35 Tencent Games Japan brand pitch slide 36 Tencent Games Japan brand pitch slide 37 Tencent Games Japan brand pitch slide 38 Tencent Games Japan brand pitch slide 39 Tencent Games Japan brand pitch slide 40 Tencent Games Japan brand pitch slide 41 Tencent Games Japan brand pitch slide 42 Tencent Games Japan brand pitch slide 43 Tencent Games Japan brand pitch slide 44 Tencent Games Japan brand pitch slide 45 Tencent Games Japan brand pitch slide 46 Tencent Games Japan brand pitch slide 47 Tencent Games Japan brand pitch slide 48 Tencent Games Japan brand pitch slide 49 Tencent Games Japan brand pitch slide 50 Tencent Games Japan brand pitch slide 51 Tencent Games Japan brand pitch slide 52 Tencent Games Japan brand pitch slide 53 Tencent Games Japan brand pitch slide 54 Tencent Games Japan brand pitch slide 55 Tencent Games Japan brand pitch slide 56 Tencent Games Japan brand pitch slide 57 Tencent Games Japan brand pitch slide 58 Tencent Games Japan brand pitch slide 59 Tencent Games Japan brand pitch slide 60 Tencent Games Japan brand pitch slide 61 Tencent Games Japan brand pitch slide 62 Tencent Games Japan brand pitch slide 63 Tencent Games Japan brand pitch slide 64 Tencent Games Japan brand pitch slide 65 Tencent Games Japan brand pitch slide 66 Tencent Games Japan brand pitch slide 67 Tencent Games Japan brand pitch slide 68 Tencent Games Japan brand pitch slide 69 Tencent Games Japan brand pitch slide 70 Tencent Games Japan brand pitch slide 71 Tencent Games Japan brand pitch slide 72 Tencent Games Japan brand pitch slide 73 Tencent Games Japan brand pitch slide 74 Tencent Games Japan brand pitch slide 75 Tencent Games Japan brand pitch slide 76 Tencent Games Japan brand pitch slide 77 Tencent Games Japan brand pitch slide 78 Tencent Games Japan brand pitch slide 79 Tencent Games Japan brand pitch slide 80 Tencent Games Japan brand pitch slide 81 Tencent Games Japan brand pitch slide 82 Tencent Games Japan brand pitch slide 83 Tencent Games Japan brand pitch slide 84 Tencent Games Japan brand pitch slide 85 Tencent Games Japan brand pitch slide 86 Tencent Games Japan brand pitch slide 87 Tencent Games Japan brand pitch slide 88 Tencent Games Japan brand pitch slide 89 Tencent Games Japan brand pitch slide 90 Tencent Games Japan brand pitch slide 91 Tencent Games Japan brand pitch slide 92 Tencent Games Japan brand pitch slide 93 Tencent Games Japan brand pitch slide 94 Tencent Games Japan brand pitch slide 95 Tencent Games Japan brand pitch slide 96 Tencent Games Japan brand pitch slide 97 Tencent Games Japan brand pitch slide 98 Tencent Games Japan brand pitch slide 99 Tencent Games Japan brand pitch slide 100 Tencent Games Japan brand pitch slide 101 Tencent Games Japan brand pitch slide 102 Tencent Games Japan brand pitch slide 103 Tencent Games Japan brand pitch slide 104 Tencent Games Japan brand pitch slide 105