World of Tanks Japan Social Video 2019
Outsmart The World 2019
Japan is the 3rd largest gaming market in the world. With the campaign already airing in Europe, World of Tanks Blitz wanted to leverage the momentum and localize the campaign story, Outsmart the world.
Insight
In Japan, offices are stressful and formal, structured with little room for fun. Work spaces are governed by a strict hierarchy that often limits casual interaction. That’s why games are so important in the Japanese culture; they bring joy to corporate workers and help them escape their busy daily routine and traverse the rigid boundaries set by corporate culture.
Solution
A series of videos depict typical salary men unleashing their true skill at secretly playing the game at work. The game is so fulfilling and rewarding that these characters can’t stop playing it. WoT Blitz provides a fully immersive and rewarding experience.