YouTube Music

Summer Campaign 2019

The Challenge

For the summer festival season in Japan, YouTube Music partnered with Japan’s biggest music festivals to promote their new YouTube Music app and service.

The Solution 

AKQA has also created a series of festival-inspired illustrated stickers which are globally available on Instagram and Twitter via Giphy and Tenor, allowing Japanese and international artists’ fans to express their support, while using YouTube branded content. The stickers were used on brand and artist channels as well as event campaigns and UGC.