The Challenge
Connecting YouTube Music to Japan's summer festival culture.
For the summer festival season in Japan, YouTube Music partnered with Japan's biggest music festivals to promote their new YouTube Music app and service.
The Solution
Festival-inspired stickers bring the brand to life.
AKQA created a series of festival-inspired illustrated stickers which are globally available on Instagram and Twitter via Giphy and Tenor, allowing Japanese and international artists' fans to express their support, while using YouTube branded content. The stickers were used on brand and artist channels as well as event campaigns and UGC.
